This comparison guide between the 2023 Ford Bronco vs. the Jeep Wrangler is one of our most anticipated yet; does the newest Bronco really compare with the industry standard for adventure SUVs? For so long the Jeep has gone unrivaled. However, at long last a worthy rival has made its way onto the street. Buyers are already seeing the advantages of the Bronco over the Wrangler; we’ll show you why.
KEY TAKEAWAYS:
- The Ford Bronco is meant to directly compete against the Wrangler’s style.
- The Bronco keeps in mind on-roading and off-roading.
- The Wrangler has a slightly more powerful engine, but less features.
- Fuel efficiency is practically the same for both SUVs.
WHAT ARE THE DIFFERENCES BETWEEN THE TRIMS?
The Bronco really separates itself from the Wrangler in one simple way: versatility. With both vehicles you can expect some standards across each trim level; removable doors and roof, luxury packages with seat upgrades, four-wheel drives and 5-7 seats. But, among the nine trim levels that the Bronco offers compared to the Wrangler, we see more of a diversity depending on what the driver wants to accomplish and what outings they’re going to be taking most often.
For instance, if you live in a wet environment that gets a lot of rain and mud – the Bronco has its Everglades and Raptor trims, with the Everglades being one of the best trims for water fording. The Everglades allows drivers nearly 41 inches of water fording, while the Wrangler equivalent, the Rubicon, allows a maximum of 30. The Bronco has its newest feature that is standard across all trims as well that isn’t offered by the Wrangler, and that is the Sasquatch package. This package guarantees the best off-road tools for your Bronco as soon as you drive it off the lot. It includes 17-inch beadlock-compatible wheels and 35-inch mud tires, electromechanical transfer case, locking front and rear axles, larger fender flares, more suspension clearance and heavy Bilstein locks.
A TEST OF POWER: BRONCO VS. WRANGLER
The Wrangler still manages to output the off-roading power it’s known in the industry for. The Wrangler has the higher power horsepower, getting up to nearly 470 hp thanks to its powerful standard engine. This is 15 more than the Broncos standard engine. The Jeep Wrangler, with its higher base horsepower offers a higher selection of engines than the Bronco, with four powertrains:
- 260-hp, 3.0-liter, V6 Cylinder Engine
- 270-hp, 2.0-liter, 4 Cylinder Engine
- 285-hp, 3.6-liter, V6 Cylinder Engine
- 470-hp, 6.4-liter, 8 Cylinder Engine
The Wrangler will be able to perform every time with ease, on any terrain. However, the Bronco isn’t far behind with its powertrain options, and will still give drivers an off-road trip they won’t forget:
- 275-hp, 2.3-liter, 4 Cylinder Engine
- 315-hp, 2.7-liter, V6 Cylinder Engine
- 418-hp, 3.0-liter, V6 Cylinder Engine
One advantage the Bronco has over the Wrangler with its power is the higher torque making power to the wheels a little more efficient. The fuel economy ratings on either of these vehicles are nearly identical, so not too much more pain at the pump in one SUV over the other. The Bronco is also able to haul much more than the Wrangler, nearly 1,000 pounds more, further solidifying it as the most diverse SUV with its capabilities.
FEATURES: 2023 FORD BRONCO
There are a few more convincing factors that give the Bronc another edge over the Wrangler. One of which is the Broncos size. The Bronco is the larger of the two vehicles, being 85 inches wide and nearly 200 inches long. This means extra cargo space at 83 cubic feet. Drivers and passengers in the front will find the Bronco as much more spacious, with a couple inches more of head and leg room. Both offer an ample number of safety features that would give peace of mind to any driver such as rear-cross traffic warning and blind spot warning. The Bronco has the advantage because across its trims, it has Ford Co-Pilot technology, which simply offers more safety features at a base level than the Wrangler. This includes automatic emergency braking and headlights, as well as hill start assist.
FORD BRONCO VS. JEEP WRANGLER: A WORTHY COMPETITOR
The Ford Bronco is a great SUV for any adventurous driver looking to have more benefits than a Jeep Wrangler has to offer. With more capabilities kept in mind for any type of terrain, the Bronco is a worthy competitor for this long-time market champion. Take a visit by our lot to take the Bronco out for a test drive today.